The benefits of using an Estate Agent

It is not a requirement to use an estate agent to sell your property. You can sell your property privately, and many people decide to do so. However, it is not easy on your own!

So, what does an estate agent actually do?

1. Market appraisals

  • When selling your property privately, it can be tempting to overvalue your home. This can result in reduced viewings and disappointed potential buyers. On the flip side, you may mistakenly undervalue your home, resulting in less money in your pocket.
  • Your agent will provide you with a property valuation and marketing price.
  • Agents know the market and what is achievable.
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2. Advice

  • Agents give specific advice and tips for each property. Our aim is to make your property the best it can be.
  • If your property is not selling, agents will make recommendations. 
  • Agents will pass on feedback from potential buyers. 

3. Marketing

  • Professional photography is carried out by agents, ensuring your property looks the best it can be.
  • Agents display large advertising boards outside your property. These are seen by passers who might not have originally been looking to buy. 
  • Private sellers are limited to where they can advertise their properties.
  • Agents have access to a range of channels to advertise your property.
  • For many potential buyers, Rightmove is their first place to search for properties. Only some agents can list properties on Rightmove, not private sellers. This is the same for Zoopla, Primelocation and OnTheMarket. 
  • Some Agents also use targeted social media posts to get your property seen by the right people. 

4. Viewings

  • This is a personal preference. We therefore offer this as an ‘add on’ service.
  • It is convenient to instruct an agent for viewings where you have work commitments etc. or welcome the experience to engage potential buyers.
  • On the other hand, you know your property better than an agent. Many sellers enjoy showing others around their home as they can answer all queries. 

5. Contacts

  • Agents often have potential purchasers lined up.
  • Agents know exactly what their contacts are looking for, not resulting in wasted viewings. 
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6. Negotiation

  • Negotiating directly with a potential buyer can be awkward and uncomfortable, especially if you have never done it before. You may be pressured into accepting an offer you are not happy with.
  • Agents have experience of negotiating any offers between you and your new buyer.
  • Ultimately, the agent represents you and will support your decision. 

7. Sales progression (after an offer has been accepted)

  • Agents are in regular contact with both side’s legal representation. They can also contact other agents in the chain for updates as well as mortgage brokers etc.
  • Without an agent, you are limited to the information you can find out. Due to data protection, you can only contact your own solicitor for updates. 
  • Agents help keep the transaction moving, often chasing others when a push is needed.